The ultimate purpose of business is to minimize cost and maximize the revenue. Business do marketing activities to promote their products, SEO is one of the techniques with minimum cost through which your website ranks higher on the search engine the higher you are on the search engine the more chance to gain customers.

If we talk about the small businesses, they also require to promote their products but locally, if you are kitchen remodeling company in New York, you need to sell the products in only New York. Your potential customers are those who live in New York, there is no use if people see your website outside the New York because you are unable to give services to them or they are unable to avail your services.

Therefore, importance of SEO cannot be denied in local search, especially small business when a potential customer tries to find the product which he needs he will use local search keyword to find the product and obviously if you have done some work on SEO you will surely get the customer as you appear on the first page of the search result.

Hence, SEO is very important in local search especially for small businesses as they low budget.