Human being is a social animal and for being social he has to communicate people and share their ideas with his friends, family members, colloquies, classmates, roommates etc. for being socially involve with other people a person had limited friends and companies in his town but now internet technology has reduced the gap between people around the world.

Social media networking was needed when people started to use internet more the enough and spend most of their time on internet. Facebook, twitter and many more social media sites are launched to have people being social in virtual world.

Business found social media sites very useful to promote their brand, product or services, therefore, they use social media site for networking for their business purpose.

Facebook is having page option for business organization to promote whatever they sell. You can invite people to come and join that page and business organization update the page their latest upcoming or posting interesting article so that people come and on their page and have awareness of their brand or product then promote their product or brand to other people on Facebook.

These all things are done for the following purposes:

• For awareness of brand
• For improvement of reputation
• For development of business
• Benefits
• Low cost
• ROI is high
• Increase the traffic on your website
• Reduce the marketing effort
• Target the market easily

Not only Facebook but also many other social media websites which give services for promoting your product like LinkedIn, Twitter, etc.