Category Archives: Tools For Seo Optimization

Why is it Important to Have an SSL Certificate on Your Site?

Alexa Lôrinc/ August 7, 2018/ Tools For Seo Optimization/ 0 comments

Security has always been a significant factor of concern when browsing the web. For a long time, the Internet was considered a digital wild forest: everyone had to defend themselves, and there were very few options that guaranteed secure access. But with SSL, it’s no longer a concern. SSL ensures that your incoming and outgoing Web traffic is protected against all security threats. As a result, SSL users enjoy a wide range of benefits, which are described in detail in this article.

What is SSL?

Secure Sockets Layer, or SSL, is a security protocol that uses modern encryption to send and receive sensitive information over the Internet. Any information that passes through this chain is encrypted at one end and decrypted when received at the other end. So, even if someone gets this information, it is virtually useless for them because of the encryption of the data.

Websites can enable SSL by acquiring an SSL certificate. Web browsers can detect this certificate, which allows them to know that this particular connection needs to be encrypted. Users can easily recognise if they are visiting an SSL-enabled site by locating a small lock preceding the site’s URL.

The SSL certificate is today the security technology standard for encrypting communications between a web server and a browser. This electronic certificate guarantees that the data exchanged between a server and a browser remain private and cannot be attacked or hacked by hackers. There are several types of SSL certificates with different security levels.

An SSL certificate secured website has a Hypertext Transfer Protocol Secure (HTTPS) URL and no longer just HTTP. HTTPS combines HTTP with an SSL encryption layer. A secure site is easily identifiable by the small padlock icon in the browser’s address bar. HTTPS is particularly useful on unencrypted networks (such as Wi-Fi), highly susceptible to hacking; any hacker can easily retrieve sensitive data.

This article gives a clear idea of using SSL. After you finish, you’ll be better informed about how SSL could not only secure critical data but also give businesses a competitive advantage.

Advantages of SSL

As mentioned before, the use of SSL can be very beneficial for the end user and the site owner. Below are the reasons that show SSL could be very helpful for any modern website.

1 – With SSL, your site is more professional

Let’s start by answering a question. Can you name a popular website that does not have a lock icon next to its web address? If you do not have answers, that’s normal – there is an excellent reason for that.

Businesses recognise the upward trend in user awareness of digital privacy. So, of course, they want their customers to know they are protected. SSL is a reliable way to approve the security of your platform, adding a touch of professionalism to any site by using it.

This is especially true for e-commerce sites whose business model is based on the use of highly sensitive information, such as credit card details. This makes online transactions completely secure – giving you an excellent reputation for your business.

2 – Encryption of information

The main reason for using SSL is that it provides strong security. SSL ensures that every data packet exchanged between the user’s browser and state-of-the-art encryption techniques protect an SSL-enabled website. This means that if someone enters this data, the relevant information is rendered unreadable by means of said encryption.

3 – Google likes sites using SSL

Some companies spend a lot of resources on SEO (Search Engine Optimization) without realising that merely using SSL can give their website a ranking boost on Google. For more than two years, Google has integrated SSL as a ranking factor in its famous PageRank algorithm. So, a website with SSL will be ranked higher than the one that does not have it on Google. According to MOZ, half of Google’s results are in HTTPS, and this number will continue to increase.

According to them, Google puts even more emphasis on other factors, such as the quality of content, when ranking sites. But SSL is also a great way to complement your SEO efforts.

Hostinger Free SSL

Now that we’ve explained why SSL was essential to show that your website is trustworthy, secure and professional, we hope you’ll buy an SSL certificate as soon as possible for your site. The addition of SSL can help improve user satisfaction, SEO and branding. Fortunately for you, Hostinger is configured to provide free SSL for all our business users.

See you soon for a future tutorial!

11 Search engine optimization Most effective Practices For Structuring Web page URLs

Millie Weston/ March 13, 2018/ Tools For Seo Optimization/ 0 comments

In this post, I will clarify our take on Search engine optimization friendly URLs and attempt to elaborate a bit on why we feel that is the most effective alternative for that link. Clearly this is useful for making certain any URL parameters are blocked from being crawled by search engines, but you first need to make certain that there aren’t any other areas of your web-site employing parameters within their URL structure. Magic Search engine optimisation URLs modules that quickly transform the entire web-site to Search engine optimization-friendly formats with out touching a single file.

Stuffing keywords into URLs to attempt to rank for a specific keyword won’t do your website any very good. Not Necessarily Identical to Page Title: In the case of a weblog page, the URL is not essential to be specifically the very same as the page title or the title of the weblog. Even though it shouldn’t be a priority to exclude all stop words from URLs, like them in a URL isn’t usually essential.

In the case of a weblog, you can build an extensive interlinking structure with the key web page and not drop link juice. Significant Keyword phrases at the Starting: Place the most essential words in the beginning of the URL as search engine spiders do not give a great deal significance to words toward the finish of a longer URL. Extended Keywords and phrases: For pages with extended keywords and phrases, stay clear of working with category and sub-category names in the URLs.

Then, when filters had been applied making use of the faceted navigation to pick female bikes, the URL of the page changes to include a query string (/bikes?type=female) – if the majority of the web page content remained the similar, these pages could be classed as duplicate content by Google IF their connection is not made clear by the website owner.

Which means Of Search engine optimisation According To Google

Millie Weston/ January 15, 2018/ Tools For Seo Optimization/ 0 comments

If you are seeking to make a web-site your self you have to have to use a Content Management Program or (CMS) to make your life easier. As of version 1.1.6, our Yoast Search engine marketing plugin will automatically take away cease words from your slugs when you save a post, so you won’t get these ugly long URL’s when you do a sentence style post title. Applying the appropriate alt attributes for photos is also something that is checked in the Page Evaluation functionality of our Yoast Search engine optimization plugin. In most situations WordPress should redirect the old URL to the new one particular but if it does not you require to make the redirect manually.

You’ve almost certainly noticed by now, or you’re seeing now, that this WordPress Search engine optimisation post is actually… not a post. Auto creating a snippet is a shortcut”, and there are no real shortcuts in (WordPress) Seo (none that work anyway). You come across the settings for the breadcrumbs in the Search engine optimization → Internal Hyperlinks settings web page.

It is vital to maintain in thoughts that the other Seo techniques you have been making use of are nonetheless relevant, and they should not be thrown away so you can focus on semantic Search engine optimization. Our favorite one particular by far is WP-PageNavi , maintained by Scribu, one particular of the ideal WordPress developers about. So, semantic search (and by extension, how Seo requirements to operate), takes into account the context, plus the meaning of your search query.

Search Engine Optimisation For Perth, AU Firms By SmallBizSEO

Millie Weston/ September 26, 2017/ Tools For Seo Optimization/ 0 comments

Many procedures of search engine optimisation have been helping businesses to reach excellent heights. Only the efficient content material supplied with helpful information is welcomed by search engines. A ‘Keyword Phrase’ is the search term that a user could enter at a search engine. As soon as we’ve completed Search engine optimization we monitor the good results month on month, permitting us to produce tracking reports. We all are conscious of the truth that each search engine crawlers and human beings offers priority only to the original and one of a kind content.

Although Google claims there is not considerably to worry about or adjust, Search engine optimization specialists know differently. All these improvements in Search engine optimisation and visitors flow will inevitably increase your sales revenue and advertising and marketing return on investment for your website. With that in thoughts, your website, message and content material needs to be far more relevant than that of your competitors, and that is exactly what our Seo services in Melbourne will do.

Connecticut Search engine optimization & AdWords Enterprise

Millie Weston/ August 23, 2017/ Tools For Seo Optimization/ 0 comments

Over 11+ years encounter with Search engine optimization and AdWords for big and modest companies in the Connecticut region. Without having a meta description, Google will hand-pick a thing from the web-site it feels is relevant to what the searcher is hunting for. WordPress has thousands of functions capable of creating virtually any content imaginable. As an alternative of dealing with an Search engine marketing agency situated halfway across the globe – a reality that several organizations targeting high-targeted traffic keywords and phrases face – going neighborhood signifies you can simply operate with a regional Search engine marketing agency. Considering that metadata is hidden away in a site’s markup, guests can not see it, but search engines can.

For example, sometimes metadata is set up to disallow search engines from indexing a site. There are a number of sorts of metadata, but we’re going to speak about the three most critical parts that make up meta tag optimization: meta keyword phrases, meta descriptions, and the robot tag. There are a couple of reasons webmasters set their sites up to block search engine, but these developing web sites for Search engine marketing purposes ought to make certain search engines are NOT blocked.

While this is not one of the largest Search engine optimisation errors a net developer can make, it nonetheless can negatively have an effect on search engine rankings. While this can be useful, possessing a clean and properly-written meta description can genuinely entice searchers that YOUR web-site is the one particular they are looking for. From growing your website’s website traffic to creating fresh sales leads, optimizing your web page for the neighborhood search benefits via regional Search engine optimization has a enormous range of advantages and benefits. This is the description of your hub that Google search will put for your hub on its search final results page.

I stay away from utilizing flash at all expenses because whilst Google can study some flash files if written properly, it is Considerably less complicated and general much better for Search engine marketing to use HTML. Other plug-ins permit you to cache and minify particular elements of WordPress for the fastest user encounter achievable. While you are at it, pick out how a lot of posts you want WordPress to show per page. WordPress mainly because it is super easy to use if you use it on WordPress’ self-hosted website or on your own domain.

5 Tips to Optimizing Your Website

Millie Weston/ May 5, 2017/ Seo Optimization Services, Tools For Seo Optimization, Top Ranking Seo Services/ 0 comments

If you want to run an online business, you obviously need to have a live website up and running. Long after you check available domain names, get hosting, add content, and set a hierarchy of webpages on your site, it’s time to ensure that it’s optimized.

After all, you want to ensure that your visitors have a positive experience so that they’re more likely to make a purchase. Not only that, you want to do whatever you can to help ensure that Google ranks your website very high so you wind up in the top spot of a Google search.

Here are some tips to optimizing your eCommerce website to ensure it runs like a well-oiled machine.

  1. Test the Speed of Your Website

One of the more annoying things about some websites is how long they take to load. Visitors to your site are not going to stick around if it takes forever for your webpages to load. This can risk losing plenty of leads and potential sales. As such, it’s important to test the speed of your website to make sure it runs smoothly.

 

  1. Make Use of Landing Pages

Landing pages can do wonders at converting leads, and each one of your landing pages should make good use of your targeted keywords. If you are creating a landing page for a new product, for instance, work in a keyword that is the most relevant to your specific product into the title and body of the page.

 

  1. Optimize Your Images

There are so many components to a website that warrant attention, including images. In fact, your site’s images should be optimized just like your pages. That means using images that aren’t so large that they bog down your site. In addition, take advantage of alt tags to include your keyword in them so that they help your website rank higher with the search engines.

 

  1. Update Your Page Titles

Be sure that your page titles include keywords that you are trying to target for each page. If they don’t already include them, change your page titles. Ideally, the keyword should come at the beginning of the title. You may even want to incorporate a catchy slogan that includes the keyword.

 

  1. Include Testimonials

The inclusion of previous customer testimonials and product reviews can spike as much as 76%. As such, it’s critical that you include such testimonials in your webpages – primarily directly under the actual products. People are much more likely to buy from someone they trust, and you can more easily develop this trust by showing consumers proof that what you’re offering is of high quality and can solve their problems.

Taking the time to tweak your site can help ensure that it converts and produces more sales.

Amazon Search engine optimization

Millie Weston/ May 1, 2017/ Tools For Seo Optimization/ 0 comments

The Search engine optimisation Keyword Ranking metric measures your search engine rankings for targeted key phrases and analyzes alterations in that ranking over time. If we had been restricted to just a one-month view, we would have observed as a weak player in September 2014 for the keyword Nintendo games.” In reality, both of its at present-ranking URLs tanked about that time. This is a uncomplicated light weight tool created to do one point quite extremely well: Verify the Google ranking position of the website you happen to be on for the keyword or phrase you type. You’d be wrong to overlook it, and without Ranking History to show the bigger picture, that would have been an effortless error to make. The keyword ideas, these are connected keywords to the ones that you currently decided to track.

This domain had been ranking well within the top ten, but it took a Panda hit on its 3ds page, and a different Panda (four.1) hit on its Wii page. We’ve been hearing from people today about how they use Ranking History in their Search engine marketing investigation, so we thought we’d cover some of its numerous makes use of. The purpose of this is so that you can begin optimizing and enhancing your listings with the AMZ Tracker tools The purpose is to improve your rankings for your search phrases, which will bring a lot more traffic and sales to your listings.

The Keyword Ranking KPI is particularly useful in pointing out the positive and damaging effect of your Search engine optimization efforts, but it is limited in telling you why. Access your tabs and browsing activity” – Our extension makes use of tabs” permission in the Google Chrome developer manifest here The extension makes use of this for opening links in new tabs and windows and does so simply because by default as hyperlinks will not work if they are not especially handled. CPC – the approximate cost per click if you had been operating a paid search campaign targeting this keyword.