When it comes to digital marketing SEO (search engine optimization) is all the rage. This is because SEO has the ability to deliver free traffic to your website, fueling your business with potential customers and hot leads with no ongoing fees. However, SEO does take some time to get going, and there may be startup costs if you decide to outsource it. Regardless, SEO can be the factor that takes your business to the next level, and here’s why.
SEO, if you’re doing it right, will bring people to your website that are ready to pull out their wallet and make a purchase and/or hire you. Hot leads like this are invaluable, allowing you to streamline your marketing process, and spend less money turning a cold lead into a warm lead, and finally into a customer. Why market to a cold audience when you can reach out to one that’s primed and ready to buy from the start? That’s the power of SEO.
Low Overhead Costs
As previously mentioned, the biggest advantage of SEO vs paid advertising is the fact that it doesn’t cost much once it gets going. It may even be 100% free depending on how things work out, and how much maintenance you need on your site. What this means is that SEO has the ability to produce much higher profit margins than paid advertising, allowing you to reinvest more capital back into your business and grow it even more.
Easy to Understand
On-page SEO is simplicity itself. Simply by following best practices, you can notice a difference in your ranking over the months and years to come. Off-page SEO is a bit more complicated but compared to all the metrics involved with paid advertising, it is also relatively simple. It’s because of this simplicity that SEO has sort of become a do-it-yourself kind of marketing strategy. However, if you have the capital, outsourcing your SEO is also a great option.
Professional SEO Services
While SEO isn’t all that complicated, it can be tedious if you’re trying to do it yourself. The good news is that you can hire an SEO Company to help you get everything set up. All in all, this will likely cost you much less than paying for ads on a regular basis, so it’s definitely more cost effect in the long run. It can be a good idea to have the company you’re working with occasionally do an SEO “checkup” on your site to make sure that everything is running smoothly.
Finding New Traffic Sources
One of the best things about Off-Page SEO is the fact that not only do the backlinks boost your ranking, they also bring in new traffic from new sources. This can help you to expand your marketing reach and create new streams of revenue from sources you may not have normally considered. It can also lead to joint venture opportunities with the sites and companies you’re partnering with for the backlinks, leading to even greater growth for your business.