A Few Ways to Instill Trust in a Prospective Customer’s First Visit to Your Website
It is difficult succeeding with an online business. There are many issues that you will have to face, but perhaps the biggest issue of all is how to create confidence in a shopper. How to get them trustful enough to buy something from your online store. The truth is there are many scams on the internet, and people are always on the lookout for someone trying to take their money. The following are a few things you need to do that will help build trust in a new shopper to your website, especially if you are new to the world of eCommerce.
Your website is where it all begins
From the first time a shopper arrives at your site, they will immediately form an impression of your business. If your main page looks cheap, people are not likely to take your business seriously, and they will go find the product elsewhere. On the other hand, you don’t want someone overwhelmed by pop-up advertisements attempting a hard sales pitch. This comes across as a scam. However, even innocent pop-up windows can be annoying and will scare people away.
Make sure you have a returns policy
This is something that every retail business needs, but for an online retail business, it takes on extra significance. However, you can’t simply have a returns policy. You must also make sure that it is easy to find. It should be at the top of your site on the home page. People need to see this before they begin shopping. The policy should be easy to understand, and above all, it should be generous. Most people don’t go to the trouble of returning anything, unless it is an expensive purchase. For this reason, it doesn’t cost much to be generous, and you will make it up with more sales.
Have contact information on your site
Just because you are selling online, doesn’t mean your business is different in this fundamental way. Prospective customers may never have a reason to contact you, but when they see that you have an address, this will instill confidence. If you are working out of your home, you may list a P.O. Box instead, but at least they will know what city and zip code you work out of. You should always have a phone number along with an email. Many people don’t like to list a phone number because they don’t want to be bothered, but it is the price you pay for selling online. Customers have trusted you with their information, you can at least let them know you are a legitimate company.
Use security badges
Any type of badge or icon that you can acquire demonstrating that your business is authentic is a big plus. Another type of icon to display is one that you get from an antivirus company that shows your website is virus free. The use of SSL Certificates for your website is all but mandatory. Any person who shows up at your site and gets a message that your site is not secure will leave, and they will do so quickly.
It tough to make a living on the internet, but it all starts with trust, so you need to make sure you are spending an adequate amount of time and effort to get your eCommerce site to high standards of trust.