Small businesses in the market for a new domain name are strongly urged to do their homework. Hastily purchasing the first name that comes to mind may have a number of unintended consequences, including reduced visitor numbers and a diminished search engine presence. On the flipside, putting some genuine thought into your new name can yield big rewards, most notably increased interest from prospective clients and higher search rankings. You can ensure that your business invests in the right name by putting the following tips to good use.
1. Brevity is Your Friend
It’s in your business’s best interest to keep its domain name as short as possible. If you look at some of the web’s most successful sites, you’ll notice many of them share something in common: short, easy-to-remember domain names. Not only are visitors more likely to retain shorter names, they’re less likely to make typos when entering them into an address bar. For best results, stick with names that are no more than two words.
2. Focus on Words that Are Relevant to Your Business
Ideally, the name of your business will serve as your domain name. However, if that name is taken, you’ll need to go with another option. When deciding on alternate names, focus on words that are relevant to your business and its core functions. Anyone who wants to peruse available domain names or learn about how to check WHOIS can do so with ease when visiting Network Solutions. In the event that your first choice is taken, they’ll provide you with a comprehensive list of alternatives.
3. Steer Clear of Hyphens and Numbers
As previously stated, brevity should be foremost on your mind when choosing a domain name. That being the case, it’s strongly advised that you steer clear of hyphens and numbers. Their inclusion increases the odds of your domain name being mistyped and ultimately stands to make the name harder to remember. While it’s true that some popular sites have domain names that include hyphens and/or numbers, these sites represent the exception – not the rule.
Deciding on a domain name for your business’s website doesn’t have to be an arduous chore. Utilizing the previously discussed pointers can make finding the name a simple and stress-free undertaking. When searching for the perfect name, take care to keep things brief, focus on keywords that are relevant to your enterprise and avoid hyphens and numbers at all costs.