If you want to run an online business, you obviously need to have a live website up and running. Long after you check available domain names, get hosting, add content, and set a hierarchy of webpages on your site, it’s time to ensure that it’s optimized.
After all, you want to ensure that your visitors have a positive experience so that they’re more likely to make a purchase. Not only that, you want to do whatever you can to help ensure that Google ranks your website very high so you wind up in the top spot of a Google search.
Here are some tips to optimizing your eCommerce website to ensure it runs like a well-oiled machine.
- Test the Speed of Your Website
One of the more annoying things about some websites is how long they take to load. Visitors to your site are not going to stick around if it takes forever for your webpages to load. This can risk losing plenty of leads and potential sales. As such, it’s important to test the speed of your website to make sure it runs smoothly.
- Make Use of Landing Pages
Landing pages can do wonders at converting leads, and each one of your landing pages should make good use of your targeted keywords. If you are creating a landing page for a new product, for instance, work in a keyword that is the most relevant to your specific product into the title and body of the page.
- Optimize Your Images
There are so many components to a website that warrant attention, including images. In fact, your site’s images should be optimized just like your pages. That means using images that aren’t so large that they bog down your site. In addition, take advantage of alt tags to include your keyword in them so that they help your website rank higher with the search engines.
- Update Your Page Titles
Be sure that your page titles include keywords that you are trying to target for each page. If they don’t already include them, change your page titles. Ideally, the keyword should come at the beginning of the title. You may even want to incorporate a catchy slogan that includes the keyword.
- Include Testimonials
The inclusion of previous customer testimonials and product reviews can spike as much as 76%. As such, it’s critical that you include such testimonials in your webpages – primarily directly under the actual products. People are much more likely to buy from someone they trust, and you can more easily develop this trust by showing consumers proof that what you’re offering is of high quality and can solve their problems.
Taking the time to tweak your site can help ensure that it converts and produces more sales.